ABOUT ME
I design the conditions for
better product decisions.
I’m a Senior Product Designer in Sydney with 5+ years designing B2B SaaS, AI and marketplace products. I work end-to-end, from mapping complex workflows to shipping design systems, and I do my best work when a messy, high-stakes problem needs to become a clear, guided experience.
Before design, I spent 7 years leading enterprise software projects and completed a PhD on SaaS user experience. That background shapes how I work today: close to the business, close to engineering, and grounded in how people actually work.
Celebrating oOh! Plan, a campaign planning product I designed at oOh!media.
5+ yrs
Product design across B2B SaaS, AI and marketplaces
7 yrs
Leading enterprise software projects before design
PhD
Evaluation and optimisation of SaaS user experience
2021–
Alumni Mentor at General Assembly Sydney
How I work
I approach product design as a system of decisions, not a set of isolated screens. Across every product, these four principles guide my work.
01
Workflow before screens
I map how people actually work, from user needs to business constraints and delivery feasibility, before designing any interface.
02
Reduce ambiguity early
Fast prototypes and user validation turn open questions into evidence, so teams commit with confidence.
03
Systems that scale
I grow design systems alongside the product, keeping multi-product platforms consistent without slowing delivery.
04
Align the whole team
I work closely with PMs and engineers, so design, business and tech move toward the same decision.
Experience
From legal tech and adtech to enterprise risk and marketplaces.
2026
CORTO (ATI Group) · Senior UX/UI Designer
Sole designer on FormPhil, an AI legal-tech platform. Redesigned every screen and workflow from demo to launch in 13 weeks, and built its design system.
2024 – 2026
oOh!media · UX Designer
Led UX across 5 connected SaaS products in a campaign management platform, and established its design system and UX standards.
2023 – 2024
Noggin · UX Designer
Owned UX for Noggin 2.0, an enterprise incident and operations platform. Built the NDS 2.0 design system and led WCAG accessibility audits.
2021 – 2023
Airtasker & Oneflare · Product Designer
Designed discovery, posting, quoting and rebooking flows for a two-sided marketplace across Australia and the UK.
2021
Psyke (formerly Upflowy) · Product Designer
Sole designer for a 0-to-1 SaaS product, which reached #1 Product of the Week on Product Hunt.
2013 – 2020
PetroChina · Senior Project Manager
Led enterprise software projects for telecom network monitoring systems, from user requirements to delivery.